VML
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Ogilvy
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Leo Burnett
Copywriter | Creative Strategist
Brand: Whisper
Project: Whisper Mobileshaala
Given a deadline of hours, the task was to come up with a digital solution which would help keep girls in school.
I played a key role in not just coming up with the idea, but getting it executed within a week.
First Cannes Shortlist, just whetted my appetite.
Almost There Portfolio
Before you take a deep dive into what I've done,
Please see what I can do.
All the ideas that should've would've could've won awards.
Savlon x PUBG: The Handwash Shield
Get an edge in the most competitive game around.
Stop ignoring a healthy habit.
Win-Win.
Visit Dubai: Audition in
Dubai
Reels.
SRK.
Dubai.
What's not to say this would've been the most viral campaign ever?
Bajaj x Fortis: Rescue Bikes
A Covid Wave 1 idea so good that India's biggest motorcycle manufacturer and largest hospital chain almost signed off on it.
Skechers: The Unpausable Film
Campaign: Pause For Nothing.
Execution: Pause For Nothing. Not Even YouTube.
Dettol Dho Dhaalo
Way to take over the biggest sporting event
of the year and make it about an issue that can
potentially save millions of lives.
HUL Bin Boy Bot
Age Old problem.
New Age solution.
Simple.
Published Work
Brand: Durex
There are topical posts and then there are...
Cold Wave Topical
A legacy brand that's won it all,
the task from day 1's been to get some metals.
CAMPAIGN: BRUISES ARE MEDALS
Brand: Savlon
India's got a rich history in just about everything,
except sporting excellence.
We've underperformed on the global stage and yet,
expectations reach fever pitch every four years.
Expecting a medal at the Olympics and Paralympics
seems to have become par for the course.
Savlon sought to change challenge
that thought with a digital-first campaign .
A campaign that not just celebrated the wins,
but applauded the near misses, because for our athletes, #BruisesAreMedals.
Moment Marketing: Chandrayan 3 Moon Landing
An event so important that the entire country waited with bated breath for the result.
And while the nation was successful, some brands stood out more than others.
Brand: Hendrick's Gin
![Post_2[18].jpg](https://static.wixstatic.com/media/c7e765_9b4242c06082472b811ab3fe204c7672~mv2.jpg/v1/fill/w_592,h_592,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Post_2%5B18%5D.jpg)
Brand: Grant's Whiskey
Brand: itel
Brand: Tinder
Gotta love it when your ideas seal a pitch and then go one better,
by getting converted into a full campaign!
CAMPAIGN: TINDER U AFTERCLASS
Don’t read this.
We all have somewhere better to be…with heartbeats to skip, lectures to forget, and strangers to exchange friendly glances with.
Our time is way too precious to be spent staring at walls.
We have trips to plan, clubs to hop and parties to crash…Theories to test, hands to burn and hearts to forge.
We live every day into the next. Where we have new friends waiting to be made, kisses waiting to be stolen and adventures waiting to be written.
No manifesto can do us justice, for we write ourselves over every day, with all that we are taught in classrooms and all that we live. #Afterclass
Brand: Skechers
A brand that had more octogenarians on the bandwagon,
I got millennials swearing by it in less than two years!
From lifestyle to hardcore fitness to dance revolutions,
I spearheaded multiple campaigns which helped in establishing a new player on the market.
TVC's, IG Stories, Posters, Radio, there was no medium I didn't cover!
Campaign: Skechers D'Lites
Originals Keep Moving
Ever felt like nothing's going your way?
Well, tell that voice in your head that you Pause For Nothing!
Assorted Brand Work
Skechers Radio Spot
When I got the brief, it was a regular radio spot.
By the time I got it out, was anything but!
A beat made from the sounds of shoes, how good can it be?
Hear it for yourself!
Brand: Antara Senior Care
Senior Living isn't just about living out your days,
it's about living them in style.
Independence Day Print Ad
Senior Citizens Day Print Ad
Brand: itel
A budget tech brand that looks and talks premium.
Assorted KVs
Brand: Suzuki
Campaign: Gixxer Born Of Greatness
It's rare to win a pitch on a manifesto.
It's rarer to get said manifesto produced into a TVC.
Assorted KVs
Brand: Cadillac
Campaign: Cadillac Escalade Never Stop Arriving
Working on a global brief can be the most thrilling thing ever.
In tandem with the Detroit team, I cracked the campaign concept for Cadillac's flagship.
Brand: Red Label Maa Care
Launch Campaign
Drink Responsibly, but for expecting mothers.